Welcome Programs

Concentration in Marketing and Business Development

Core Curriculum (15 semester hours)

Designed by industry professionals, the core courses provide the key competencies essential for effective health services management. All MHA students must complete the following core courses:

HSM 500 Managing and Leading in Health Services Organizations
HSM 501 Recent Trends and Issues in Health Services
HSM 502 Financial and Cost Analysis
HSM 503 Healthcare Economics or--
HSM 580 Economics of Managed Care
HSM 504 Organizational Communications

Marketing and Business Development (12 semester hours)

Designed to provide a thorough understanding of healthcare marketing principles, strategic planning, and business development. The curriculum emphasizes the integration of strategic planning, innovative marketing systems, and cost-effective financial methodologies to sustain and grow programs and services.

Select any four of the following three unit courses:

HSM 520 Strategic Planning and Management in Health Services Organizations
HSM 523 Management of Organizational Innovation
HSM 532 Budgeting and Cost Control
HSM 534 Program Evaluation
HSM 540 Legal Issues in Health Services Organizations
HSM 583 Marketing and Business Development in Health Services Organizations
HSM 590 Selected Topics
HSM 598 Fieldwork/Internship

Research and Culminating Courses (9 semester hours-3 units per course)

Designed as the culminating activities to integrate critical thinking needed to become scholarly practitioners.

HSM 595 Organizational Research Methods
HSM 596 Graduate Seminar
HSM 597 MHA Professional Seminar