Senior studies, sings, scores



Campus Times
April 30, 2004


photo by Sylvia Castellanos

When University of La Verne senior Jibril Latif is not working two jobs, practicing with the Long Beach Jams of the American Basketball Association and working on his music career, he's on-air every Tuesday from 4-6 on KULV. Latif played professional basketball overseas in Germany for one year and has a music CD out called “Jibril Jamal, Warm Up: The Mixtape.”


by Jonathan Corral
Assistant Editor

Many of us have a hard time deciding what to do with our lives. It is a daily struggle to figure out the path we are meant to take.

For some, like Jibril Jamal Latif, the path is self-paved and the future is whatever you want it to be. You just have to go and get it and keep striving for it.

Latif, 24, a senior communications major with an emphasis in multi-media, is a modern-day renaissance man, venturing into everything from playing basketball, making music and acting on the side, to even traveling across Europe. All of this while studying full-time at the University of La Verne and working two jobs.

Latif was born and raised on the tough streets of Los Angeles where he quickly fell in love with the game of basketball, using it as a way to propel his life to great things.

Growing up in a bi-racial home with an African American father and a Spanish mother, Latif found it hard to fit in, so he took it upon himself at age 16 to make things right for himself by moving up and down the West Coast looking for the right fit.

“I had a difficult time at first,”Latif said. “I needed to find the right situation and place that fit me the best, so I have lived everywhere from Los Angeles, San Diego, Seattle and Portland. But after growing up, I realized being bi-racial has a lot to do with the way you turn out.”

Moving around the West Coast resulted in a great experience for Latif when he played high school basketball in Portland, Ore. – a move that might pay off in the long run.

“When I moved to Portland my senior year to play basketball, it turned out to be one of my best experiences playing basketball,” Latif said. “It was one of the best experiences because I was playing with guys who are in the NBA right now, like Fred Jones, the guy who just won the slam dunk contest. He and others were on my all-star high school prep team and I became real good friends with them.”

“To this day, I still remain friends with them and they give me confidence that I can still make it to some kind of higher level. I practice with NBA players everyday and they let me know that I am not that far away,” he said.

Latif then came to La Verne and played basketball for the Leopards, which did not work out the way he planned. So he took his talents overseas and began his professional career with a team in Germany, where he played one year.

“When I played overseas in Germany, it was a great experience but it did not work out the way I wanted it to,” Latif said. “So I decided to come back to school because I promised myself as well as my family that no matter what, I would finish school and get my bachelors. In order to do that, I had to put basketball on hold.”

By coming back to school, Latif fit right in as La Verne offered him everything he was looking for and more.

“Coming back to school has really paid off so far,” Latif said. “It’s paid off because the communications department here is really good. I’ve gotten an all-around education in a couple different avenues that I might pursue later on down the line.”

The hands-on learning here at La Verne has paid great dividends for Latif, not only in his education but for his up-and-coming music career and his newly released CD.

Latif’s new album, titled “Warmup: The Mixtape,” was self-written and produced in hopes of a big breakthrough into one of the world’s toughest industries.

Latif recorded his CD at Infidelity Recordings under the watchful eye of producer “Big Dave” and house engineer “Brett.”

“He is doing a lot of things that he has set out to do,” said assistant professor of communications Maia Kinsinger. “It seems like he has some pretty lofty goals and he has accomplished a lot of them already. I think what he is doing takes a lot of drive and it shows he is a real go-getter. He is not afraid to do what he wants and it seems like if he keeps this up, he will really accomplish things in life.”

Besides working 110 percent on his music as well as working on his basketball game seven days a week, Latif works two jobs which increases his already hectic schedule.

“Both of my jobs are at group homes for boys,” Latif said. “One of them is during the day and the other is over night. Between both of my jobs I work around 60-70 hours a week, I have to stay up and I don’t get much sleep, but I have to do what I have to do.”

Despite the long hours and hard work with working two jobs, going to school full-time, working on his music and basketball, Latif still finds it all to be very rewarding for his life.

“By working at the group homes, I feel it gives me a great reward,” Latif said. “Its great. I take the kids and we go out and I show them the fundamentals of basketball and stuff like that and you can see they really appreciate it, and it feels good.”

For Latif, the future in many ways is on the rise as he has plenty of projects in the works with his music and basketball.

This summer, Latif is playing in a professional summer league at the Pyramid in Long Beach, which features NBA players getting ready for their upcoming season.

Latif will be a part of the Frontline Agency team. He also has a tryout this summer with a professional team in Spain.

“Hopefully this summer, I will be the starting point guard for Frontline,” Latif said. “If I am the starting point guard, I would like as many people as possible to come watch me play. The league will start sometime in late July.”

With his basketball career full steam ahead, Latif is also putting the pedal to the metal with his music career.

In the summer of 2004, Latif is releasing his first full album, “Witness A Workaholic: The Album.”

Besides the many projects going on in his life, Latif has set a few lifelong goals he wants to accomplish.

“Before it is all said and done, I want to write a full movie script, learn two languages and write a book on the path I have taken in life,” Latif said.

Whether you see him rapping on a big name record label or draining three’s on the floor of the Staples Center, the curious can keep a close eye on him through his Web site, www.jibriljamal.com, and witness the work of a true workaholic.