La Verne gets out of expensive hockey business
Campus Times
May 14, 2004
After four years of declining enrollment and mounting losses, the city will
close the doors on the La Verne Hockey Club.
The club will officially close its doors May 31. The last activity at the
club will take place May 16.
At an April meeting, the City Council decided to get itself out of the hockey
business and close down the facility for good.
In 2000 the city took over what was then the Wayne Gretzky Roller Hockey Center,
hoping to turn it around, but only succeeded in losing increasingly more money
each year.
According to the staff report presented at the April meeting, the city lost
$60,000 the first year, $120,000 the second year and $132,000 in year three.
This year were looking at losing $250-300,000, said Bill
Aguirre, director of Parks and Community Services.
The decision was made to shut down the club before more monetary losses.
Community members are not happy about the decision.
Club participants have voiced their opinions. Some even attended the April
5 meeting to try and sway the decision, but with no avail.
Parents as well as the participants spoke to me City Manager Martin
Lomeli said. Their concern was that its a good activity, obviously
a positive activity, and they would have to go to Upland or West Covina. Its
been a good facility and a good environment for kids to be involved in.
Although the lease on the building ends in 2008, it was not feasible for the
city to continue.
Californias state deficit is more than $50 billion, Lomeli said.
The city is looking everywhere it can to reduce operational costs,
he said.
The club has also had to deal with competition from new hockey facilities
in the area.
With the increase in competition with Upland and West Covina, we would
have to be in the hundreds team-wise to break even, Aguirre said.
The building owners also have expressed a desire to sell the facility, the
report stated.
New management instated at the club in June 2003 was helping bring business
back up, but came a little too late.
General Manager Kevin Nash relocated his family from San Diego to manage the
club. He said at that point they discussed plans in terms of 12 to 15 months
down the line.
Weve more than doubled business and theyre closing it only
eight months since Ive been here, Nash said.
Nash said there were only 42 teams at the time he took over and there are
now close to 85. The club had also begun to implement tournaments, which they
had never done before, as well as birthday parties and open skating time.
Bottom line, we just didnt have enough teams at the facility to
offset the cost, Aguirre said. Some of the things they were proposing
werent realistic.
Nash said he felt the club just needed more time.
I understand theyre losing money, but at the same time ...they
really didnt give it a chance. We were where we needed to be, he
said. People were looking forward to returning to playing. This facility
has had problems in the past, but everyone was pretty satisfied.
But they have to do what they have to do, he added.
Some recognized that participation was on the rise from the previous year.
When Kevin first took over they gave him a time frame, but they didnt
allow him to get there, said Bonnie Parker, a La Verne resident and mother
of three, who has played at the hockey club with her family since it opened.
They shortened his timeframe and that wasnt fair.
The decision has not gone without opposition from other parents.
We did meet with some opposition. They felt that the facility was on
the right road and they should be given more time, Aguirre said.
Nash said the parents main concern was that there is no place
for the kids to go. Theyll end up on the streets.
Out of the 750 people who participate, 500 are kids, Nash said.
The participants themselves are concerned about the club closing.
Dustin Newton, 16, called the closing of the club a complete outrage.
He and his friend Justin McAulay, 16, started played hockey at the club before
it was taken over by the city, back when it was the Gretzky Center.
It didnt change much, I dont know why theyre closing
it, McAulay said.
Like many participants, they will have to seek out one of the competing clubs
in the area to continue playing hockey.
The location helps because its here in La Verne. Its hard
to travel to the other facilities, Parker said as she sat watching her
son play in a championship game.
Its been really good for the high schools and middle schools in
the area because its so close. Not all kids play football, basketball
or baseball. All the other kids who want to play hockey are at a disadvantage,
she said.
While it was an advantage for the kids, the club was not a financial advantage
for the city that funded it.
The thing is, Kevin is a great manager and hockey is a great sport,
but we were losing too much money and something had to be done, Aguirre
said.