New logo sets tone for ULV

by Oscar de León
Special to the Campus Times

After months of meetings, discussion and deliberation, a committee of students, faculty and staff have chosen an upgraded emblem, which they believe expresses the essence of the University of La Verne.

The new logo, its proponents hope, will offer a more consistent look for the University, while acknowledging its history. The old-looking building with fake-looking trees is no longer part of ULV's image, "Now we have a logo that clearly represents our school," said Associate Vice President Lisa Meyer.

The new logo displays the entrance to Founders Hall, built in 1926.

"It is an image that graduates will be able to recognize," Meyer said.

The image includes a tag line intended to illustrate knowledge, service and vision. ULV's goal is to bring knowledge to students, Meyer said. The new logo will still be in orange and green, the University colors.

Meyer, who was recently promoted from dean of advising to associate vice president, was asked by President Stephen Morgan to join the Professional Marketing Group and develop a logo to better serve the university.

"The PMG had already been meeting long time before I joined in, they just needed someone to act upon the ideas," Meyer said.

Meyer said that choosing the new logo was a difficult yet pleasant task. Five design companies submitted proposals.

One of the main reasons for choosing a new logo was to achieve uniformity.

Currently, departments print books, newsletters, magazines and other items with many different looks, Meyer said.

ULV President Stephen Morgan added that it took some effort to develop an image that would do justice to the University, but he is pleased with the outcome.

Not everyone, however, appreciates the change.

"I don't think that the new logo is as good as the original one," instructional technology center specialist Peter Ark said.

"I think that they should of integrated the Student Center," said graduate student Liang-Hsun Tseng.

Nevertheless, Meyer said that virtually every campus publication will feature the new logo. The changes will happen over time. Though by sometime this spring, she anticipates the old ULV logo should be little more than a memory.