BigYellow takes on Internet in comprehensive job search
Campus Times
February 14, 1997
Graduating seniors may find it easier to look for a job as a result
of BigYellow, a national on-line yellow pages service developed by NYNEX.
"NYNEX is a global communications and media corporation, as well
as one of the regional bells of the telephone company," said Nancy
Powell, manager of corporate communications for the company. "BigYellow
was offered by NYNEX Information Technologies in March 1996, and is operated
with the assistance of businesses nationwide."
According to Powell, the service provides upcoming seniors with comprehensive
information concerning resume services, employment agencies and career counseling
firms which may be essential on a search.
BigYellow will help students locate jobs, fine tune a resume and find
addresses of every business in the United States.
By accessing BigYellow, a college graduate-to-be can avoid reviewing
piles of reference books and instead research a variety of products and
services available for finding the ideal job.
With over 16 million business listings included in the service, BigYellow's
database is extensive, making it easier for students to find the names and
addresses of companies which they are interested in pursuing on their own.
Each business is categorized by business type, as well as by general
business area, making the interest decisions more direct. For example, if
a student types in "Employment Agencies in New York", he or she
will find hundreds of listings such as Career Blazers, a White Plains-based,
full-servicing staffing firm. This company can assist anyone from a recent
college graduate to a fully experienced professional find a job.
In addition, BigYellow includes complementary high-quality shopping
information for popular topics such as dining, entertainment, health care,
computers, travel, finance, education and clothing, among others.
The service can help an individual find a great-looking suit for an
interview, a list of local Mexican restaurants with a review of the menu,
as well as a new car to help get to the interview.
"BigYellow exceeds any other on-line shopping directory in content
and is one of the largest advertiser-supported sites on the Internet,"stated
Powell.
The BigYellow service is free to all consumers who have Internet access.