Marketing interns rewarded for work
Campus Times
September 19, 1997
For the last two years, the University of La Verne has offered a class
called General Motors Marketing Internship during the spring semester.
In appreciation, the SGRO Promo Association, which runs these programs,
sent the students a check for $500 as a donation to the School of Business.
General Motors works together with a General Motors dealer to support
an internship where students run a promotion for them.
This past year, Crestview Cadillac in West Covina sponsored 13 ULV students
and gave them $2,500 to create a promotion for them.
The students did research and found the Orange Blossom festival in West
Covina and ran an entire Saturday promotion using the Cadillacs.
The students did the publicity, budgeting, promotion, prizes, public
speaking, and used a promotional management textbook.
"It gave the students a chance to actually get a certificate from
General Motors, that says you were a General Motors marketing intern. You
did some work for a big company," said Dr. Janis Dietz, who teaches
the course during the spring semester.
The money received from SGRO will be used to buy a video camera. Next
spring, Dr. Dietz would like to videotape this event and the camera will
also come in handy for other business functions.
Rocio Toscano was the President of the event and says it was "good
hands on experience. It's a good program. I think its one of the best things
I've done in college, as far as an internship." She recommends the
program to anyone that wants hands on experience.
The class will be held on Monday and Thursday next year in the spring,
from 3-5 p.m. Students from all majors are welcome and 13 are needed. The
students will be working in an advertising atmosphere. The course will be
held under ECBU 368, Promotional Management. For more information, contact
Dr. Dietz at ext. 4213 or SGRO at (800) 790-4332.
