Welcome

President's Message

Dear University of La Verne Colleagues,

Over the years, University of La Verne has enjoyed growth and accordingly has grown into a more complex organization composed of numerous undergraduate and graduate degree programs, as well as academic and administrative departments located on central campus and regional sites. While such growth is welcome, it can also create divergent views among key audiences in the greater community about University of La Verne.

The University of La Verne's visual identity externally reflects not only its style and character, but also its traditions, strengths and values. Internally, our visual identity conveys a sense of pride and commitment to a common mission. Our comprehensive visual identity will help unify and strengthen communications from the institution and its component parts by projecting a message of cohesiveness.

In order to achieve a consistent identity for University of La Verne, I have charged the Office of Institutional Image with the responsibility of creating and maintaining an Identity Style Manual. The Identity Style Manual has been developed to ensure consistent use of the university's logo and other marks in the media and on our stationery, business cards, signage and publications.

With these graphic standards, we will convey to our many audiences a single, recognizable identity and image of academic excellence that is in keeping with our mission of building a healthy environment that encompasses values orientation, community and diversity, lifelong learning and community service.

I am asking the campus-wide community to adopt and follow the guidelines found in this manual. They are designed to provide you with the flexibility and guidance to achieve your department goals, while furthering the entire university's mission within the region and beyond. My thanks in advance for your support and cooperation.

Sincerely,
Steve Morgan
President, University of La Verne